Rains is a neo-Scandinavian outerwear brand blurring the boundaries between function and fashion. Born from a passion to reinterpret classic rainwear, Rains has become a fashion-forward brand marked by monochrome colors and high-performance materials.
This brand produces uniquely unisex technical wear that carries hyper-modern urban aesthetics out into the natural world. Catering perfectly to a post-modern audience grappling with renewed environmental convictions, Rains has consciously positioned themselves to present a refreshed perspective on the intersection of nature and urbanism in the contemporary lifestyle industry.
