ABOAB is a New York-based jewelry brand cultivating the quiet intimacy of everyday adornment. Founded in 2019, the brand takes its name from the four blood types (A, B, O, AB), as a symbol of unified diversity and understated strength. Each piece is handcrafted in sterling silver or gold vermeil, rooted in a contemporary design language that feels both personal and architectural.
ABOAB’s collections are defined by elevated forms and unexpected functionality. Reinterpretations of everyday tools into kinetic pendants embody this brand’s approach to utility in subtle, sculptural ways. The style is minimalist but detailed, drawing on the tension between softness and structure in timeless configurations.
