What makes this brand sustainable?
At eugenie, we do the research so you can feel confident about the products you purchase, use, and wear.
Our team thoroughly evaluates the sustainability practices of every designer we feature, ensuring your choices support a positive impact on the world.
Sustainability can be complex, so we've broken it down in a way that’s clear, simple, and easy to understand.
Ethical Production
TIGRA TIGRA is committed to preserving and innovating traditional textile techniques rather than replacing them with mechanization. The brand partners directly with heritage craftsmen like mashroo weavers, embroidery artists, and dye masters to co-develop textiles and garments. Many of TIGRA TIGRA’s pieces are handwoven on hand-powered looms, eliminating the use of electricity.
Natural Materials
When not utilizing deadstock textiles, TIGRA TIGRA uses hand-woven, hand-dyed, and hand-embroidered fabrics that naturally accentuate imperfection. The majority of these pieces are colored by dye masters in India who practice traditional, natural techniques. The emphasis on low-impact and irregular textile production shapes TIGRA TIGRA’s signature nonconformist style.
Circularity
Close to 60% of this brand’s apparel is produced using deadstock or repurposed textiles. This approach reduces the demand for new textile production and diverts existing textile waste from landfills.